Worth the fall by J.R. Gale

Allegra Ford lives a "calculated life." A rising Chicago marketing executive, she prefers high-rises to hay bales and spreadsheets to spurs. She’s spent a decade outrunning a childhood tragedy, until a high-stakes campaign forces her back to the one place she swore she’d never return: the rodeo.

Colton Nash, the "King of the Dirt," is a reckless bareback rider with a smile that could melt the Oklahoman sun. He’s the face of the legacy Allegra is supposed to sell, but he’s also her ultimate complication. He is the only man brave enough to challenge her professional silence, trading corporate boundaries for midnight conversations and the kind of protection she never knew she was missing.

As the circuit moves from neon city lights to starlit plains, a business partnership turns personal. But as Colton’s climb to the top grows perilous, Allegra’s fears threaten to tear them apart. She must decide if she’s brave enough to discover if Colton is Worth the Fall.